Global Digital Talent: Part 2 - Sunway College Kuching

* Example: Contact, team, vision, services, location

Training Programme

Global Digital Talent:
Part 2

Learn to write business idea reports, design an operational plan with go-to market strategies, design a marketing and sales strategy plan, and a business expansion plan.

Programme Objectives

This course exposes students to the components related to the digital economy landscape in terms of infrastructure, consumer sentiments, business viability and setting up of e-businesses.

Key Learning Outcomes

  • Design and write a business idea report for a digital business
  • Design an operational plan and go-to-market strategy
  • Design a marketing and sales strategy plan for a digital business
  • Create a business expansion strategy

Programme Outline

Training Format

Training Duration

Target Audience

Target Industries

Programme Certification

Min. and Max. Participants


: Online

: 12 weeks; 4 hours class per week

: Working adults who are interested to embark on digital economy

: Any industries

: Certificate of Achievement by Sunway University (60% or higher in assessment); OR Certificate of Attendance 

: 20-35 participants per training cohort

: RM3,000 per participant (including 6% SST)

*The fee includes training fee, training materials (softcopy), certification of attendance from Sunway University, virtual training platform (e.g. Zoom, Microsoft Teams and etc.) only.

Training Outline

Business Model Canvas
Human Centric Product and Services Development Process
Mission Driven Entrepreneurship
Digital Marketing
Pitching and raising early-stage investment

Schedule Viewing

    You may select more than one.
    Please read these Terms of Service completely:
    English version -OR- Malay version
  • This field is for validation purposes and should be left unchanged.