Training Programme
Digital Business Development
Learn how to plan and develop a digital business from scratch, and develop a product for a digital business.
Programme Outline
Training Format
Training Duration
Target Audience
Target Industries
Key Learning Outcomes
Programme Certification
Min. and Max. Participants
Fees
: Online
: 12 sessions over 3-6 months; 2 hours per session
: Working adults
: Any industries
: Design a new product for a digital business
: Certificate of Attendance from Sunway University
: 30-35 participants per training cohort
: RM1,200 per participant (including 6% SST)
*The fee includes training fee, training materials (softcopy), certification of attendance from Sunway University, virtual training platform (e.g. Zoom, Microsoft Teams and etc.) only.
Training Outline
Session | Topic |
|---|---|
1 | Introduction to the course outline |
2 | Business Model Canvas |
3 | Business Model Canvas |
4 | Business Model Canvas |
5 | Development of a consumer persona (new) |
6 | Development of a consumer persona (new) |
7 | Development of a consumer persona (new) |
8 | Prototype Development |
9 | Digital Marketing |
10 | Prototype Review |
11 | Business Model Canvas Review |
12 | Business Presentation |
