Training Programme
Global Digital Talent:
Part 2
Learn to write business idea reports, design an operational plan with go-to market strategies, design a marketing and sales strategy plan, and a business expansion plan.
Global Digital Talent:
Programme Objectives
This course exposes students to the components related to the digital economy landscape in terms of infrastructure, consumer sentiments, business viability and setting up of e-businesses.
Key Learning Outcomes
- Design and write a business idea report for a digital business
- Design an operational plan and go-to-market strategy
- Design a marketing and sales strategy plan for a digital business
- Create a business expansion strategy
Programme Outline
Training Format
Training Duration
Target Audience
Target Industries
Programme Certification
Min. and Max. Participants
Fees
: Online
: 12 weeks; 4 hours class per week
: Working adults who are interested to embark on digital economy
: Any industries
: Certificate of Achievement by Sunway University (60% or higher in assessment); OR Certificate of Attendance
: 20-35 participants per training cohort
: RM3,000 per participant (including 6% SST)
*The fee includes training fee, training materials (softcopy), certification of attendance from Sunway University, virtual training platform (e.g. Zoom, Microsoft Teams and etc.) only.
Training Outline
Unit | Topic |
|---|---|
1 | Business Model Canvas |
2 | Human Centric Product and Services Development Process |
3 | Mission Driven Entrepreneurship |
4 | Digital Marketing |
5 | Pitching and raising early-stage investment |
